The Trust joins Brentford FC and the EFL in standing together against racial discrimination
Brentford FC Community Sports Trust joined the EFL and Brentford FC in solidarity against racial discrimination through a powerful online video campaign to say we don’t and will not accept prejudice, not today or any day.
Players from EFL Clubs returning to play this week will take part in the videos that will be issued across multiple platforms, to demand more from each other; more inclusion, respect and equality and offer support to our colleagues, friends and members of the wider community who continue to be subjected to unacceptable forms of discrimination.
In addition to the video campaign, Brentford FC and the EFL League will support players who wish to ‘take a knee’ before or during matches in support of the Black Lives Matter message.
With over 15 million followers across social channels of Clubs and players involved, EFL football provides an important platform to reach fans and the general public and drive positive change through the game and our wider communities.
EFL Chairman, Rick Parry, said: “There is no place for racism in society and the EFL is committed to working collaboratively to eradicate prejudiced behaviour at all levels.
“The EFL has a zero-tolerance approach to discrimination but we need to do more to drive change by learning from past mistakes and lead from the front in speaking out against racism and discrimination of any kind.
“Football has the power to unite, and we must come together to challenge discrimination and celebrate diversity in order to improve and change attitudes throughout the game.”
The Trust joined Brentford FC in reiterating its inclusivity message earlier in the week with the release of our new Bee Together video. It features Brentford players, fans, Trust staff and stresses the importance of togetherness and unity. See it here.
The Trust also runs an anti-racism project with the European Football Development Network. Along with Rangers FC and Chelsea FC Foundation, the Trust joined SV Werder Bremen, Inter Campus, Club Brugge Foundation, and Fundacao for the new ‘Show Racism the Red Card’ (SRTRC) initiative back in October 2019.
The 24-month anti-racism and anti-discrimination programme, which is also teaming up with, will utilise the high-profile status of football to help tackle racism and other forms of discrimination in society. Working in schools and with grassroots football clubs, the project aims to raise awareness of diversity, foster social cohesion and reduce physical and verbal violence linked to racism.
For more information, email us at communications@brentfordfccst.com
